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Peloton x lululemon

Our assignment: Create a brand campaign that celebrates lululemon and Peloton's partnership. 

Our solution: We launched the Move For You challenge, offering a curated selection of Peloton classes hosted live and in-app by skilled instructors during January. The flash challenge combined the best of fitness and athletic apparel, inviting global communities to connect with their bodies and minds, together.

Social Launch

The Event

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The User Journey

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Still Photography

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